Creative Counter-insurgency?

Now this is a funny news bit: CIA offers Viagra to win support from older Afghan warlords. I don't really know what to make of this new development in fighting terrorism in Afghanistan. Will it be successful or will it join the long list of CIA's tactical blunders over the years? But the Viagra strategy smacks of the discredited age-old imperial indirect rule through the heads of clans. Back in the days of colonial yore former imperial powers such as the British and the Dutch ruled their colonies through control of local leaders by bribing them with wealth and power. It worked for a while until the people got tired of the exploitation and corruption and rose up against both their leaders and the colonial powers. The rationale behind this colonial strategy is the assumption that people are docile and absolutely submissive to their leaders and that the leaders have the moral legitimacy to rule, whether it's divine or hereditary. Maybe it holds true to a certain extent but there comes a time when the abuses of power become too much to bear and the exploitation draws blood a pint too much, the people are left with no option but to cross the threshold of unquestioned fealty and rebel against their leaders. This is especially so when there is a presence of a catalyst with an alternate power center that offers superior moral legitimacy, derived from, say, religion or political ideology. Anyway, I hope these Viagras, in addition to being used to stroke the warlords' aging libidos, can also help to open up the tribal societies for development in education, infrastructure and gender issues. Winning hearts and minds, as cliched as it sounds, is still an integral part of the war on terror and it has to be handled with acute sensitivity and empathy for local idiosyncrasies.